The Loyalty Plus team has been active since 1999, creating a platform for integrating loyalty clubs on the blockchain platform. This platform provides an environment where organizations can publish their own tokens and distribute them to customers through various loyalty schemes. Additionally, users can view all their points (tokens) on this platform and utilize them for spending, transferring, or exchanging. The most significant feature of this platform is its ability to facilitate token exchange between users, thereby increasing the value of loyalty points for organizations in the eyes of their customers.